Seen here: Runners in action at the inaugural Absa RUN YOUR CITY JOBURG 10K in 2016. Photo Credit: Tobias Ginsberg
The organisers of the Absa RUN YOUR CITY JOBURG 10K and the Absa Durban 10K CITYSURFRUN are excited to welcome Becks Blue as an official partner in 2017.
“We are proud to welcome Becks Blue as a partner of both the Absa RUN YOUR CITY JOBURG 10K and the Absa Durban 10K CITYSURFRUN,” says Michael Meyer, Managing Director of Stillwater Sports. “Highlights on the road running calendar, both the Absa RUN YOUR CITY JOBURG 10K and the Absa Durban 10K CITYSURFRUN emphasise the true beauty of its host city while encouraging an active, healthy lifestyle. With Becks as a partner, runners and walkers can celebrate their 10km achievement ‘guilt free’ by enjoying an ice cold beer in the finish area.”
“With Becks Blue consumers can enjoy a great tasting beer, without the alcohol,” says Vilosha Soni, Marketing Manager Beck’s Blue. “Becks is for the consumer that enjoys life to the fullest without compromise. Our beer is light in kilojoules and full in flavour giving those who live an active lifestyle the great taste of beer in a non-alcoholic choice. The Absa RUN YOUR CITY JOBURG 10K and the Absa Durban 10K CITYSURFRUN are two typical events in which we expect to find Beck’s Blue lovers. What better way to celebrate these two major cities than to explore the streets of Johannesburg and Durban followed by an ice cold Beck’s Blue afterwards. After all FREEDOM TASTES GOOD!”
EVENT INFORMATION: Absa RUN YOUR CITY JOBURG 10K
Iconic landmarks to look out for on the Absa RUN YOUR CITY JOBURG 10K route will include: the Nelson Mandela Bridge, Absa Bank City, Constitution Hill, Mary Fitzgerald Square, Wits University and Ellis Park Stadium to mention just a few.
Date: Sunday, 24 September 2017 (Heritage Day)
Start Venue: Absa Bank City Johannesburg
Finish Venue: Mary Fitzgerald Square Newtown
Charity Support: When entering online, runners can choose to support either or all three of the Absa RUN YOUR CITY JOBURG 10K Charities: the Johannesburg Heritage Foundation, the Johannesburg SPCA and/or the Reach For A Dream Foundation.
EVENT INFORMATION: Absa Durban 10K CITYSURFRUN
Iconic landmarks to look out for on the Absa Durban 10K CITYSURFRUN route will include: the Moses Mabhida Stadium, City Hall and the Durban Railway Station to mention just a few.
Date: Sunday, 8 October 2017
Start Venue: Masabalala Yengwa Street, in front of Moses Mabhida Stadium
Finish Venue: Beachfront Precinct adjacent to Moses Mabhida Stadium
Charity Support: When entering online, runners can choose to support the Reach For A Dream Foundation, TREE and/or the SPCA Durban.
Official hashtag: #J10krun / #D10Krun
For more information on the Absa RUN YOUR CITY JOBURG 10K email firstname.lastname@example.org or visit www.joburg10k.com For more information on the Absa Durban 10K CITYSURFRUN email email@example.com or visit www.durban10k.com
About the Absa RUN YOUR CITY JOBURG 10K sponsorship:
Absa Business is proud to be the title sponsor of the Absa RUN YOUR CITY JOBURG 10K. This sponsorship forms part of our ongoing strategy to support local and community events that focus on a healthy lifestyle and family involvement. Road running is an inclusive sport that allows us to engage with a larger audience and support a sporting disciplines that advance our commitment to building, enduring and rewarding relationships with communities we are a part of. We believe in supporting a race that encourages people to run and know their city; a race that strives to re-invent how people perceive and experience the city centre. The Absa Bank City buildings are well-known and iconic buildings in the Johannesburg CBD and the precinct was recently revamped in 2015 with three lifestyle concepts of Work, Eat & Play in mind. For many years it has been viewed as traditional banking headquarters; however the revamp has positively changed the experience of the precinct. Sponsoring the Absa RUN YOUR CITY JOBURG 10K is aligned to our belief in the importance of rejuvenating and reviving the city centre so it remains relevant and an important part of Johannesburg’s Heritage.
About the Absa Durban 10K CITYSURFRUN sponsorship:
Absa Business is proud to be the title sponsor of the Absa Durban 10K CITYSURFRUN. This 10km road running race seeks to bring experienced and novice runners from the city of Durban and surrounds together, through the common goal of road-running, recreation, sports and fun. This sponsorship forms part of our ongoing strategy to support local and community events that focus on a healthy lifestyle, family involvement and impact the communities they operate in positively. It allows us to engage with our clients and the broader community through the memorable experience created by the event. At the core of our strategy is to also support an event like this that contributes towards the rejuvenation, cleaning and revival of the city-center. As a proudly South African bank, we are proud to be part of a run that celebrates everything about the city of Durban and its diverse cultures.
ISSUED BY: Newsport Media
ON BEHALF OF: Run Your City Series by Stillwater Sports Event