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Photo Credit:  PUMA

Johannesburg The second annual Absa RUN YOUR CITY JOBURG 10K will boast an exciting #ForeverFaster PUMA ‘Beat Bolt’ on route competition that is guaranteed to yield impressive 100m sprint times on Sunday, 24 September 2017 (Heritage Day).

Following the PUMA Legends’ final competitive race at the current IAAF Athletics World Champs the ‘Beat Bolt’ activation allows for City Runners to experience the 100m dash as Bolt would do in a competitive setting and ultimately earn you bragging rights for being Forever Faster.

“PUMA’s ‘Beat Bolt’ competition was the source of much excitement at the Absa Cape Town 12 ONERUN earlier this year,” says Brett Bellinger, Marketing Director of PUMA South Africa.  “We can’t wait to share this excitement with Joburg runners.  The competition is a fun way to generate additional hype on route while encouraging both runner and spectator interaction.  Being a ‘Beat Bolt’ competition, speed is a prerequisite.  The activation will be a #ForeverFaster 100m sprint that will be timed.  The runner (male and female) to clock the fastest time over 100m will take home a PUMA shopping voucher to the value of R10 000.  We’d like to challenge all Absa RUN YOUR CITY JOBURG 10K entrants to #BeatBolt on Heritage Day.”

PUMA’s ‘Beat Bolt’ activation will be in the region of the 8,6km mark in Ameshoff Street.   A commentator will be stationed +-50m ahead of the activation to motivate runners to make this the fastest 100m of their lives.  All runners will be notified of their 100m sprint times via sms after the race.

Additional PUMA Prizes up for grabs:  Absa RUN YOUR CITY JOBURG 10K participants that secure the following sprint times will qualify for discount vouchers instore at PUMA:

  • Under 15 seconds for 100m: 30% discount off a purchase at the PUMA store
  • Under 20 seconds for 100m: 20% discount off a purchase at the PUMA store
  • Under 25 seconds for 100m: 15% discount off a purchase at the PUMA store


Iconic landmarks to look out for on the Absa RUN YOUR CITY JOBURG 10K route will include:  the Nelson Mandela Bridge, Absa Bank City, Constitution Hill, Mary Fitzgerald Square, Wits University, Neighbourgoods Market and Ellis Park Stadium to mention just a few.

Date: Sunday, 24 September 2017 (Heritage Day)
Time: 08:00
Start Venue: Absa Bank City Johannesburg
Finish Venue: Mary Fitzgerald Square Newtown
Entry Fee: Standard Entry:  R160.00 / licensed runner
  Standard Entry:  R180.00 / unlicensed runner
  Gold Package:  R850.00 / licensed runner
  Gold Package:  R870.00 / unlicensed runner
Entries Close: Friday, 11 September 2017

Each entrant will receive a magnificent Event Performance T-shirt.

PRIZE PURSE:  The Absa RUN YOUR CITY JOBURG 10K Prize Purse has increased to a whopping R212 000 in 2017 with prize money allocated to the top ten men’s and women’s finishers in the open category as well as the top three men’s and women’s finishers in the Junior, 40-49, 50-59, 60-69 and 70+ categories.

Charity SupportWhen entering online, runners can choose to support either or all three of the Absa RUN YOUR CITY JOBURG 10K Charities:  the Johannesburg Heritage Foundation, the Johannesburg SPCA and/or the Reach For A Dream Foundation.

Like our Facebook page:  The Johannesburg Heritage Foundation / Johannesburg SPCA / The Reach For A Dream Foundation /    Joburg-10K

Follow us on Twitter:  @JoburgHeritage / @JhbSPCA / @joburg10K / @ReachForADream

Official hashtag:  #J10krun

For more information on the Absa RUN YOUR CITY JOBURG 10K email entries@joburg10k.com or visit www.joburg10k.com

About the Absa RUN YOUR CITY JOBURG 10K sponsorship:

Absa Business is proud to be the title sponsor of the Absa RUN YOUR CITY JOBURG 10K.  This sponsorship forms part of our ongoing strategy to support local and community events that focus on a healthy lifestyle and family involvement. Road running is an inclusive sport that allows us to engage with a larger audience and support a sporting disciplines that advance our commitment to building, enduring and rewarding relationships with communities we are a part of.

We believe in supporting a race that encourages people to run and know their city; a race that strives to re-invent how people perceive and experience the city centre. The Absa Bank City buildings are well-known and iconic buildings in the Johannesburg CBD and the precinct was recently revamped in 2015 with three lifestyle concepts of Work, Eat & Play in mind. For many years it has been viewed as traditional banking headquarters; however the revamp has positively changed the experience of the precinct.

Sponsoring the Absa RUN YOUR CITY JOBURG 10K is aligned to our belief in the importance of rejuvenating and reviving the city centre so it remains relevant and an important part of Johannesburg’s Heritage.


ISSUED BY:                                            Newsport Media

ON BEHALF OF:                                    Absa RUN YOUR CITY JOBURG 10K a Stillwater Sports Event